Product Marketing Manager
LumApps is an Employee Experience Platform that supports companies in their digital transformation on communication, collaboration and engagement of their customers, partners,and above all their employees.
LumApps is a proven leader in this dynamic market with a truly unique vision and product. Our enterprise-grade SaaS platform has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave. We are also regularly selected for the French Tech Next40/120 program.
Our mission: To make people feel that they belong and have a purpose.
To create an environment where all employees are engaged and work together towards the same goal. Over 450 leading companies trust LumApps to:
🎯 Improve the productivity of their teams with our SaaS-based Collaborative Experience
Platform integrated with both Google and Microsoft collaborative suites,
🎯 Transform employees into real ambassadors of their company,
🎯 Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,
🎯Helping companies to reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.
With a team of over 400 Lumies spread across 9 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo), LumApps supports large enterprises from all around the world. We are entering an ambitious phase in our company's journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and make LumApps shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.
If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving": apply now!
*Team*
We're looking for a passionate and driven Product Marketing Manager to join our team. You'll play a critical role in shaping the market positioning, messaging, and go-to-market strategy for our product offerings. This is an exciting opportunity to directly impact our product adoption, market share, and overall success. As a Product Marketing Manager, you will be the expert on our buyers, how they buy and their buying criteria, and will transfer that knowledge to our sales and marketing channels.
*What you will do*
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Market Intelligence & Competitive Analysis:
Maintain a deep understanding of the market landscape, including key trends, competitive offerings, and customer needs.
Track key market guides (e.g., Gartner MQ, Forrester Wave) and top industry influencers (e.g., Lecko, Arctus, Clearbox).
Develop and maintain competitive battlecards for our top 3 (or 5 for CMS) competitors.
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Analyst Relations:
Cultivate relationships with key industry analysts (e.g., Gartner, Forrester, Lecko, Arctus, Clearbox).
Proactively advocate for LumApps and ensure we are positioned favorably in relevant industry reports and rankings.
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Product Positioning & Messaging:
Develop and refine product positioning, messaging, and value propositions that resonate with our target audiences.
Refresh core user personas and pain points annually to ensure alignment with customer needs and market trends.
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Go-to-Market Strategy & Enablement:
Collaborate with Sales, Marketing, and Customer Success teams to develop and execute effective go-to-market strategies.
Create and maintain product marketing collateral, including pitch decks, feature decks, case studies, and website content.
Enable Sales and Customer Success teams with the knowledge and tools they need to effectively sell and support our products.
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Pricing & Packaging:
Own LumApps' packaging, pricing tiers, and follow average discount trends.
Research and document market street prices and competitor pricing strategies.
Analyze win/loss data and discount levels to measure the effectiveness of our pricing and packaging.
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Product Launch & Enablement:
Work closely with Product Management to ensure successful product launches.
Collaborate with PM to ensure release notes emphasize customer value and that the Roadmap Master Deck is regularly updated.
*What we are looking for*
You have 5-7 years of progressive experience in product marketing, or something similar/adjacent (e.g.: pre-sales, CSM, Marketing or even technical role) at a B2B SaaS company addressing large enterprise customers
You have experience working collaboratively with marketing, product, sales, and customer teams.
You are a fast learner, insatiably curious, and adept in both business and technical conversations with people at every level of the organization
You are creative. You are a constant source of new ideas for how to message, how to market, and how to position LumApps for greater success with our prospective and current customers.
You are highly analytical. You continuously measure and analyze programmatic outcomes to maximize results and ROI.
You can multitask effectively and are comfortable with rapid change
You’re equally adept at thinking strategically and executing tactically
Experience with Analyst relationships a plus
You speak, write, and read both English at a fluent and professional level. French is a plus
*Why join us?*
At LumApps we believe that diversity in terms of experience and culture is the power of our teams. We are looking for Lumies who are passionate about their work, enjoy the everyday challenges and have a strong sense of team spirit.
And what are we doing for our employees' experience...?
✅ A complete and rich onboarding, organized for each new promotion of employees, in person or 100% digital
✅ Technical challenges all day every day: you will have the freedom to innovate and adopt new ideas!
✅ Work with passionate experts who will share their knowledge and help you develop and grow! (technical guilds, domain architects…)
✅ Ongoing training, to develop the skills and know-how of our employees through hundreds of training courses.
✅ Internal mobility around the world. We offer all of our Lumies the possibility of internal development within our different sites in France and abroad.
We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.
- Department
- Product NORAM
- Role
- Product Marketing Manager
- Locations
- Austin
- Remote status
- Hybrid
Austin
LumApps is...
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A company that has been growing for nearly 10 years
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More than 300 Lumies worldwide
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More than 450 customers
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Offices in Austin, Paris, Lyon, Lille, Londres, Tokyo, Frankfort
Our greatest pride?
Our talents come from a variety of backgrounds and are passionate about creating a unique, powerful solution that delivers the best possible employee experience.
About LumApps
LumApps is an Employee Experience Platform that helps organizations thrive in a digital environment by connecting and empowering employees with purpose and belonging.
Product Marketing Manager
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